Most Memorable Super Bowl Ads: Coca-Cola “Hey Kid, Catch”

With the Cola Wars of the 70s heating up, Coke decided to go back to their roots with a touching ad featuring the Steelers’ Mean Joe Greene and a young fan forging an unlikely connection over a bottle of Coke. Heavy hitters from the pop culture world and ad industry break down “Hey Kid, Catch,” discussing its popularity with everyone from die-hard football fans to moms–and its place in history as the first national ad to feature a Black man.

Featuring:

Michele Tafoya , NFL Sideline Reporter
Matt Wallaert, Behavioral Science Expert
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Susan Credle, Global Chief Creative Officer, FCB
Eric Francisco, Entertainment Journalist, Inverse
Fernando Machado , Chief Marketing Officer, Activision Blizzard