2011 Ads [VIDEO]
The Super Bowl is a time for friends, family, and football fans to come together and enjoy an exciting game. But the event isn’t just about sports. The Super Bowl is also well known for its advertising. Every year, companies spend millions of dollars on commercials during the big game in hopes of reaching the millions of viewers who tune in. This year was no different; 2011 had some of the most creative and memorable ads in recent memory.
From funny to serious, each commercial was brand-aligned with its respective company. Volkswagen’s “The Force” ad featured a young Darth Vader attempting to use “the force” on various objects around the house while his parents watched with amusement. The ad showcased Volkswagen’s commitment to innovation and technology, while also poking fun at a beloved cultural icon. Similarly, Pepsi Max’s ad “Love Hurts” portrayal of a black woman kicking and smacking her boyfriend to “help” him make better eating choices, eventually ending with someone getting hit in the face with a can of Pepsi Max. This humorous yet edgy commercial spoke to Pepsi Max’s commitment to providing consumers with a lighter alternative without sacrificing taste or quality. The other two Pepsi Max spots were “First Date” and “Torpedo Cooler.”
It was the only year Doritos shared the consumer-created commercial stunt. All three of Pepsi Max’s spots feature the same broad humor that had come to define Doritos’ popular “Crash the Super Bowl” results. Pepsi Max’s contenders for Super Bowl spots got tips from TBWA/Chiat/Day.
Other commercials addressed more serious topics but still stayed true to their company’s message. Bridgestone Tires’ “Carma” commercial featured two personalities that were both glad one of them has bought the right kind of tires. Despite its light-hearted nature, the ad effectively conveyed Bridgestone Tire’s commitment to safety and protection while driving. Meanwhile, Chrysler’s ad “Born of Fire” talked about Detroit’s resilience in the face of tough times and showcased Chrysler as a brand that stands behind its hometown.
These are just a few examples of how companies used this year’s Super Bowl advertising to align their brands with certain values and messages. To engage further with these ads and see them again, be sure to check out SuperBowl-Ads.com – a great website that provides an extensive list of all Super Bowl commercials from 2011 onward!
Here is a list of some of the top 10 ads from Super Bowl XLV:
Overall, this year’s Super Bowl commercials were creative and memorable, proving that companies are still investing heavily in advertising during the big game despite rising costs. With more ads sure to come next year, it will be interesting to see how brands use their creativity and messaging to capture viewers’ attention yet again!