2002 Ads [VIDEO]
The 2002 Super Bowl commercials were some of the most memorable in history. They included classic ads from Budweiser, Pepsi and McDonald’s as well as some new crowd-pleasers from Apple Computer, E-Trade and others.
AT&T Wireless had 60–second 2002 Super Bowl commercial to launch their new mLife campaign, which was created by Ogilvy & Mather, New York. The goal of this campaign was to differentiate AT&T Wireless from competitors who are mainly focused on price wars by comparing the cutting of the umbilical cord to cutting the telephone cord. The idea came from a speech given by AT&T‘s CEO, John Zeglis. The campaign also got a tone adjustment after the terrorist attacks on 9/11, adding lines to promote staying connected.
Below is our Top Ten List of the best ads broadcast during Super Bowl XXXIV:
- Budweiser – “Ground Zero Clydesdale Salute”
- Bud Light – “RoboBash”
- Charles Schwab – “Retirement with Barry Bonds and Hank Aaron”
- Levis – “Crazy Legs”
- Pepsi – “Generations”
- Visa Check Card – “7 Degrees”
- Bud Light – “Satin Sheets”
- ETrade – “Monkey Musical”
- Lipton Brisk – “Danny Devito gets fired”
- Computer Associates – “Ready for the Meeting”