1999 Ads [VIDEO]
The Super Bowl is one of the most watched television events in the world and it has become a platform for high-profile advertising. Super Bowl XXXIII was no exception, with a number of well-known companies competing for viewers’ attention. Each commercial was carefully crafted to be brand aligned, drawing on the company’s identity and values to create an impactful ad.
One of the most memorable commercials from this year was for Monster.com “When I grow up…” with the realistic answer of what usually happens: filing, middle management and not being appreciated. Monster.com wishes to help us find something better. The advertisement portrays black-and-white scenes of kids revealing their “dreams” for the future, yet they turn out to be the mundane careers that many have settled for after they reach adulthood. The kids are heard responding, “When I grow up I want to file all day long … I want to have a brown nose … I want to be under-appreciated.”
Another standout ad from this year Warner Brothers Super Bowl ad for “Austin Powers: The Spy Who Shagged Me.”The commercial begins with a bit of a teaser for Star Wars Episode 1. The voiceover begins “Years ago a battle was fought and an empire was destroyed. Now the saga will continue.” A chair spins quickly around and its Dr. Evil who says “You were expecting someone else?” The voice over continues “If you see only one movie this summer, see Star Wars, but if you see two movies, see Austin Powers: The Spy Who Shagged Me.”
The 1999 Super Bowl commercials were all carefully crafted to be brand aligned and create an emotional connection with viewers. The ads were successful in promoting the brands’ identities, making them instantly recognizable around the world.
If you want to rewatch some of these iconic commercials from 1999, SuperBowl-Ads.com is a great website to engage with. It provides access to all of the Super Bowl ads from 1999 and beyond, allowing you to relive some of your favorite moments from past games.
Here is a list of the top 10 Super Bowl ads from February 1999: