Welcome to the Super Bowl Advertising Archive

2023 Super Bowl LVII Ad News

Super Bowl LVII will be broadcast on FOX from State Farm Stadium in Glendale, Arizona on Sunday, February 12, 2023 at 6:30 PM ET.

Rihanna will headline the halftime show under a new halftime show sponsor Apple Music. Another noteable staying away from sponsoring the 2023 game is Budweiser.

Super Bowl advertisers were willing to show their hand early last year, with 45 pre-released commercials.

There were at least 18 first-time advertisers in the Super Bowl LVI, slightly below the 21 newcomers who ran an ad in 2021. Newcomers include crypto brands like FTX, Crypto.com and eToro, electric vehicle charger Wallbox, Caesars Sportsbook and Planet Fitness.

2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | All-Time Greatest Super Bowl Ads Collection

Find your favorite ad from the Super Bowl, or see some of our Staff Picks, or our collection with some of the more bizarre Super Bowl Commercials from over the past years.

Most Memorable Super Bowl Ads

Most Memorable Super Bowl Ads: Reebok “Terry Tate: Office Linebacker”

REEBOK “TERRY TATE: OFFICE LINEBACKER” We all have that one person in the office who just isn’t pulling their weight. Ever wondered what it would be like if someone could finally put them in their place? Reebok’s hilarious 2003 Super Bowl ad, “Terry Tate: Office Linebacker” answered that question for millions of Americans, who loved […]

Most Memorable Super Bowl Ads: Coca-Cola “Hey Kid, Catch”

With the Cola Wars of the 70s heating up, Coke decided to go back to their roots with a touching ad featuring the Steelers’ Mean Joe Greene and a young fan forging an unlikely connection over a bottle of Coke. Heavy hitters from the pop culture world and ad industry break down “Hey Kid, Catch,” […]

Revisit 16 Great Super Bowl Ads in Clio’s Star-Studded New Series

Eli Manning hosts festivities beginning Jan. 17 Read More at MuseByClio From Snickers to Pepsi, from Budweiser to Volkswagen, we’ll revisit spots that have stood the test of time, and are celebrated as classics to this day. Hosted by Eli Manning, two-time Super Bowl champion with the New York Giants, the series will feature behind-the-scenes […]

Most Memorable Super Bowl Ads: Snickers “Game”

In 2010, Snickers tapped into a universal truth with the launch of their campaign, “You’re Not You When You’re Hungry.” The campaign’s first spot, an iconic Super Bowl ad featuring a trash talking Betty White, became an instant hit for the brand. Ad execs and pop culture experts dig into just why this ad featuring […]

Most Memorable Super Bowl Ads: 2018 It’s a Tide Ad

Talk about a big idea—a Super Bowl campaign that could take over all the other commercials during the game. Procter & Gamble’s Tide managed just that in 2018 with “It’s a Tide Ad,” which used a clever insight to make the most audacious land grab in Super Bowl history. Revisit the work with our panel […]