Welcome to the Super Bowl Advertising Archive
2023 Super Bowl LVII Ad News
Super Bowl LVII will be broadcast on FOX from State Farm Stadium in Glendale, Arizona on Sunday, February 12, 2023 at 6:30 PM ET.
Rihanna will headline the halftime show under a new halftime show sponsor Apple Music. Another noteable staying away from sponsoring the 2023 game is Budweiser.
Super Bowl advertisers were willing to show their hand early last year, with 45 pre-released commercials.
There were at least 18 first-time advertisers in the Super Bowl LVI, slightly below the 21 newcomers who ran an ad in 2021. Newcomers include crypto brands like FTX, Crypto.com and eToro, electric vehicle charger Wallbox, Caesars Sportsbook and Planet Fitness.