Welcome to the Super Bowl Advertising Archive

2022 Super Bowl LVI Ad News

NBC has nearly sold out $6.5 million 30-second ad slots for 2022, up from the $5.6 million cost that CBS was seeking in 2021. Super Bowl LVI will be broadcast on NBC from SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022. (Kickoff time is approx 6:30pm)

Read about Who’s Buying What in 2022 in our special updated report.

Watch the Ads of the 2021 Super Bowl 55 (LV).

2021 | 20202019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | All-Time Greatest Super Bowl Ads Collection

You can also watch the ads by brand. Here’s a few of the annual advertisers to get you started.

Coca-Cola | Pepsi | Bud Light | Budweiser | Volkswagen | Audi | Kia | Hyundai

Among the list entertainers in the 2022 Pepsi sponsored halftime entertainment will be Snoop Dogg, Eminem, Dr. Dre, Mary J. Blige, and Kendrick Lamar.

Find your favorite ad from the Super Bowl, or see some of our Staff Picks, or our collection with some of the more bizarre Super Bowl Commercials over the years.

2022 Super Bowl LVI (56) Advertisement and Commercial News

Revisit 16 Great Super Bowl Ads in Clio’s Star-Studded New Series

Eli Manning hosts festivities beginning Jan. 17 Read More at MuseByClio From Snickers to Pepsi, from Budweiser to Volkswagen, we’ll revisit spots that have stood the test of time, and are celebrated as classics to this day. Hosted by Eli Manning, two-time Super Bowl champion with the New York Giants, the series will feature behind-the-scenes […]

TOP 40 Super Bowl Ads of All Time

According to Muse by Clio 40. Rocket Mortgage: Comfortable (2020) 39. Audi: The Chase (2009) 38. Doritos: Now It’s Hot (2019) 37. Pepsi: Now and Then (2002) 36. Snickers: The Brady Bunch (2015) 35. FedEx: The Lollipop Guild (2000) 34. Nike, “Hare Jordan” (1993) 33. Esurance: Sorta Pharmacy (2015) 32. Kia, “The Truth” (2012) 31. […]

Lay’s Announces Return to Super Bowl Advertising After 17 Years

Lay’s is also announcing its return to the Super Bowl advertising stage after 17 years.   “Lay’s is all about bringing joy to our fans, and we know there’s nothing that brings a smile to football fans’ faces more than cheering for their favorite team at their home field,” said Stacy Taffet, vice president of marketing, Frito-Lay […]


See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

Nielsen Ratings 2021: According to results from The Nielsen Company, the broadcast of Super Bowl LV (2021) on CBS drew an average TV audience of about 92 million viewers who tuned in to watch the Tampa Bay Buccaneers take on the Kansas City Chiefs.

The game had a 38.2 U.S. household rating and was viewed in an average of 46.2 million homes, as the Buccaneers defeated the Chiefs in a lopsided game. Preliminary estimates also found that 68% of U.S. homes with televisions in use were tuned into the Super Bowl LV telecast.