2021 Ads [VIDEO]
This year, the Super Bowl celebrated its 55th anniversary. Companies from all around the world were looking to capitalize on the exposure that comes with a Super Bowl ad. The ads this year were more creative than ever, and many companies found ways to make meaningful connections with their audience.
Rocket Mortgage aired two humorous ads, created by Chicago-based agency Highdive, that depicted how being “certain” always beats being “pretty sure,” especially with regards to purchasing a home. Both starred comedian Tracy Morgan, though this spot also includes former professional wrestler Dave Bautista and actress Liza Koshy. The spot begins with a family of four touring a home they’re “pretty sure” they can afford, which leads Tracy Morgan to offer them a warning about financial certainty — from the comfort of a bubble bath while eating strawberries and whipped cream.
Technology company Logitech partnered with music star Lil Nas X for its first Super Bowl ad, which was part of a new brand campaign focused on creators, artists and activists.
Pringles returned to the Super Bowl with its fourth consecutive ad, once again promoting stacking various flavors of the snack. In the spot, two astronauts are floating lost in the middle of the ocean, seemingly ejected from their spacecraft during their return to Earth. Expecting rescue, they peek out of the vessel to look for anyone who might be there to help them. Instead, there’s nothing but water. The ad then cuts to ground control, where the spacecraft’s team is focused on a more pressing mission — crafting the perfect stack of Pringles.
In Tide’s 2021 Super Bowl ad, a mother confronts her son about needing to wash his “Jason Alexander hoodie,” which is a sweatshirt emblazoned with a headshot of the actor best known for his role as George Costanza on the sitcom “Seinfeld.” Throughout the commercial, the viewer sees just a few of the scenarios the hoodie has weathered, from copious dog drool to garbage residue to sweaty gym socks. With each disgusting scenario comes a shot of Alexander’s face contorted in reaction to the dirt and grime. Alexander winces and gags his way through a day in the life of a teenage boy’s sweatshirt, before finding new life in the washing machine.
Other companies that aired commercials during the game included Paramount+, T-Mobile, State Farm Insurance, Hellmann’s, Robinhood, Huggies, Vroom, and many more. Each commercial was unique in its own way and had something special to offer viewers. Many were brand-aligned because they highlighted either a product or an idea that represented the company’s core values or mission statement.
SuperBowl-Ads.com is a great website to engage with and to see them again as well as check out other great commercials that aired during the game. It is also home to reviews and ratings for each commercial so people can get an idea of what others thought about them as well as watch them again if they missed any during the game itself.
The top 10 ads this year were:
Overall, this year’s Super Bowl commercials provided entertainment for everyone watching at home as well as created meaningful connections with viewers through their brand-aligned messages. It will be interesting to see what companies come up with next year for their Super Bowl ads!
2021 Articles / Links Archive
With 23 first-time advertisers, the pandemic’s impact on commercial production and 30,000 fan cutouts filling the stadium, Super Bowl LV was a new experience. One thing that remained the same, however, was that Twitter was the platform of choice for viewers to share their opinions. While brands mostly saw positive sentiment, some saw backlash and others divided audiences. […]
The wait for the Super Bowl 2021 ratings stretched into Tuesday in a highly unusual delay. “Super Bowl numbers are still being processed and verified,” Nielsen said in a statement. “We anticipate that final viewing figures, which will include Out Of Home (OOH) viewing, will be available to the media (Tuesday).” The unexpected wait for […]
Rocket Mortgage was the big winner of the night, according to USA Today’s Ad Meter. The company took both the No. 1 and No. 2 slots, the first time a brand has done so since Budweiser won both honors 14 years ago, Ad Age’s Adrianne Pasquarelli writes. Mtn Dew’s ad promoting its new watermelon variety, won iSpot.tv’s […]
During this year’s Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. During advertising’s biggest night, there were hits and misses as well. Overall, this year’s crop of Super Bowl ads focused on light humor that strove to entertain and connect. But that made the few ads that took a different approach stand […]
More than 30 years after starring with Johnny Depp in “Edward Scissorhands,” actress Winona Ryder is reprising her role as his love interest in the 1990 film for a Super Bowl ad for Cadillac. The 60-second commercial, which was released Sunday morning, stars Ryder as Kim and the mother of Edgar Scissorhands, son of Depp’s character who had […]
Jeep’s Super Bowl commercial starring Bruce Springsteen was a decade in the making, according to Olivier Francois, an automotive marketing executive who has become well known for convincing A-list celebrities to appear in such ads. Every year since 2011, Francois said he’s pitched an idea to Springsteen’s manager, Jon Landau, for a Super Bowl commercial. It became somewhat of […]
Out of the 57 commercials that Ad Meter panelists rated, these were considered the best of the best. 1. Rocket Mortgage: “Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy” (7.38) 2. Rocket Mortgage: “Certain Is Better – Tracy Morgan & Joey Bosa” (7.30) 3. Amazon: “Alexa’s Body” (6.75) 4. M&M’S: “Come Together” […]
No, it wasn’t a glitch — for some Super Bowl viewers, a Reddit commercial really did pop up on the screen.The spot, which was just five seconds, opened as if it were a car commercial, but then quickly then flashed to Reddit’s orange and white logo, which was followed by a message.”If you’re reading this, it means […]
Super Bowl Sunday! Even in the midst of a pandemic, we’ll gather (virtually) to sit through football while we wait for the ads. For the ninth straight year, Yahoo Sports’ Liz Roscher (@lizroscher) and Jay Busbee (@jaybusbee) will guide you through the torrent of celebrities, cheap tugs at your heart strings, and songs you know […]
The mood on the field was tense during the Super Bowl as the Tampa Bay Buccaneers trounced the Kansas City Chiefs. Off the field, brands sought to relieve the tension of the game — and the year — with lighthearted commercials stuffed with celebrities and nostalgic characters. They aimed to connect to the estimated 100 […]