2017 Ads [VIDEO]
The 2017 Super Bowl LI saw a range of advertisers, from returning brands like Buick, Intel and Squarespace, to newcomers like Top Games, It‘s a 10 Haircare, and Bai Brands. Many of the commercials will feature unique angles, such as Wix.com‘s use of Facebook Live and YouTube Live to release creative leading up to its spot, Bud Light‘s new tagline, and Hyundai‘s 90–second spot that will be shot, edited and produced in real time. Fox News‘ Bill O‘Reilly will also interview the president–elect, Donald Trump, before the game. Meanwhile, 84 Lumber has revised its 90–second spot after Fox deemed it too political. The 2017 Super Bowl was an interesting one, with advertisers pushing the boundaries of creativity to reach their audiences.
During the broadcast an estimated 111.3 million viewers tuned in. Super Bowl advertising has become an increasingly popular way for brands to reach large audiences, and 2017 was no different. Companies used a variety of strategies to engage with their audiences, while making sure that their brand message was aligned with the advertisement.
The cost of a 30-second spot during Super Bowl LI was estimated at around $5 million, so companies had to make sure that their messages had maximum impact. Many used humor to get their message across, such as Hyundai’s “Lift Off” commercial which featured a team of astronauts taking off in a Hyundai Elantra. Others opted for celebrity endorsements; Kia featured Melissa McCarthy in its “Hero’s Journey” spot, while Budweiser enlisted actor Helen Mirren to deliver an anti-drunk driving message.
For those looking for more information about these ads or wanting to see them again after the game is over, SuperBowl-Ads.com is a great resource for fans and marketers alike; it features all of the commercials from Super Bowl LI as well as many from previous years.
Overall, 2017 was an exciting year for Super Bowl advertising; brands employed various strategies to engage with their audiences while still making sure that each ad was brand aligned and memorable enough for viewers to recall it after the game is over.
The top 10 ads from Super Bowl LI that same year were:
5) Wix – Chef Felix
Brands also used the Super Bowl as an opportunity to create more emotional connections with their audiences and tell stories about their products or services. Audi’s “Daughter” commercial was a powerful example; it told the touching story of a father teaching his daughter about gender inequality while they drove together in an Audi R8 Spyder. Similarly, 84 Lumber’s “Journey” ad followed a mother and daughter on their journey from Mexico to America, while highlighting 84 Lumber’s commitment to helping immigrants build better lives for themselves in America.
In addition to creating emotionally engaging content, many brands chose to focus on how their products can help improve people’s lives or make them feel better about themselves. For example, Budweiser tapped into its long history of supporting American farmers by focusing on the company’s brewing process and its use of local ingredients in its “Born The Hard Way” commercial.
2017 Articles / Links Archives
Businesses have just spent millions of dollars advertising during this year’s Super Bowl, with 30-second slots on Fox reportedly going for more than $5 million. So which brands “won” 2017’s biggest U.S. sporting event? Analytics company iSpot.tv looked at digital share of voice, social actions such as tweets, shares and mentions; and the number of […]
The lead-up to the Super Bowl normally brims with discussion of the ads teased in advance online. This year, that conversation got drowned out by a string of insane political events. The only spots that broke through the Trumpiandin in the days before the game were those that tackled immigration as a theme: one from […]
Consumer brands and cars were among the big winners during the broadcast of Super Bowl LI. Coca-Cola (KO), Budweiser, Hyundai and others capitalized on TV’s biggest stage with ads that generated the most buzz online, according to data from YouTube and TD Ameritrade (AMTD). TD Ameritrade, a sponsor of the NFL, found that Coca-Cola won […]
Marijuana is now legal in some form in more than half of US states. In Washington, for example, medical marijuana has been permissible since 1998. T-Mobile is also based in the state. Perhaps that’s why it has dedicated bags of creative inspiration to releasing a Super Bowl ad featuring Snoop Dogg and Martha Stewart. These […]
Fiat Chrysler Automobiles confirmed that it would have three spots during Super Bowl 51 (LI). While no details have been released about the creative, the first spot will air during the second quarter, the second spot will air in the third quarter, and the third spot will air during the fourth quarter. This year at […]
Michelob Ultra will continue its fitness-themed campaign in the Super Bowl with a spot that includes a lot more cycling and running than drinking. The Anheuser-Busch InBev brand seeks to link social drinking and working out via the soundtrack: The theme song from the classic TV show “Cheers.” The agency is FCB Chicago, which was […]
When Hyundai Motor America told the NFL about the concept for its Super Bowl ad, it told the league the best moments at this year’s game would happen off the field. “Believe me, that wasn’t an easy comment to make to the NFL,” says Eric Springer, chief creative officer of the ad agency Innocean USA. […]
Luxury jewelry retailer Tiffany & Co announced a new campaign called “Legendary Style” that stars Lady Gaga. The spot will air just before the Lady Gaga goes on stage for the half-time show. It’s the first TV commercial from the jewelry company in 20 years and the first time it has ever broadcast a Super […]
Almost every Hollywood studio will air ads during Sunday’s pregame show and the game itself, where a 30-second spot costs a pricey $5 million. Transformers: The Last Knight will be among the upcoming Hollywood tentpoles advertised during Sunday’s Super Bowl game on Fox, Paramount confirmed Tuesday. The studio also will air a spot for Ghost […]
Ford’s 90-second Super Bowl ad will air right before kick-off. The ad touts Ford’s burgeoning ride-sharing and bike sharing services, while also plugging self-driving cars that are still under development. The agency behind the spot is WPP’s dedicated Ford shop, Global Team Blue. The ad’s soundtrack is “I Wish I Knew How It Would Feel […]