2017 Ads [VIDEO]
The 2017 Super Bowl LI saw a range of advertisers, from returning brands like Buick, Intel and Squarespace, to newcomers like Top Games, It‘s a 10 Haircare, and Bai Brands. Many of the commercials will feature unique angles, such as Wix.com‘s use of Facebook Live and YouTube Live to release creative leading up to its spot, Bud Light‘s new tagline, and Hyundai‘s 90–second spot that will be shot, edited and produced in real time. Fox News‘ Bill O‘Reilly will also interview the president–elect, Donald Trump, before the game. Meanwhile, 84 Lumber has revised its 90–second spot after Fox deemed it too political. The 2017 Super Bowl was an interesting one, with advertisers pushing the boundaries of creativity to reach their audiences.
During the broadcast an estimated 111.3 million viewers tuned in. Super Bowl advertising has become an increasingly popular way for brands to reach large audiences, and 2017 was no different. Companies used a variety of strategies to engage with their audiences, while making sure that their brand message was aligned with the advertisement.
The cost of a 30-second spot during Super Bowl LI was estimated at around $5 million, so companies had to make sure that their messages had maximum impact. Many used humor to get their message across, such as Hyundai’s “Lift Off” commercial which featured a team of astronauts taking off in a Hyundai Elantra. Others opted for celebrity endorsements; Kia featured Melissa McCarthy in its “Hero’s Journey” spot, while Budweiser enlisted actor Helen Mirren to deliver an anti-drunk driving message.
For those looking for more information about these ads or wanting to see them again after the game is over, SuperBowl-Ads.com is a great resource for fans and marketers alike; it features all of the commercials from Super Bowl LI as well as many from previous years.
Overall, 2017 was an exciting year for Super Bowl advertising; brands employed various strategies to engage with their audiences while still making sure that each ad was brand aligned and memorable enough for viewers to recall it after the game is over.
The top 10 ads from Super Bowl LI that same year were:
1) Mr Clean – Cleaner Of Your Dreams
2) Bai – Bai Bai with Justin Timberlake and Christopher Walken
3) Mercedez-Benz – Easy Driver
4) Avocados From Mexico – Secret Society
5) Wix – Chef Felix
6) Snickers – Live Super Bowl Commercial
7) Budweiser – Born The Hard Way
Brands also used the Super Bowl as an opportunity to create more emotional connections with their audiences and tell stories about their products or services. Audi’s “Daughter” commercial was a powerful example; it told the touching story of a father teaching his daughter about gender inequality while they drove together in an Audi R8 Spyder. Similarly, 84 Lumber’s “Journey” ad followed a mother and daughter on their journey from Mexico to America, while highlighting 84 Lumber’s commitment to helping immigrants build better lives for themselves in America.
In addition to creating emotionally engaging content, many brands chose to focus on how their products can help improve people’s lives or make them feel better about themselves. For example, Budweiser tapped into its long history of supporting American farmers by focusing on the company’s brewing process and its use of local ingredients in its “Born The Hard Way” commercial.
Here’s our playlist of the commercials from Super Bowl 51 (LI) (2017)
You can also find this and other playlists of the best in Super Bowl ads on our YouTube channel.
