In the 2022 Super Bowl, advertisers spent a reported $6.5 million for each 30–second airtime slot. We saw some of the most creative and memorable commercials entertaining a typical audience of about 100 million U.S. viewers. The game is an opportunity to win over new customers and polish a brand‘s image. When it comes to Super Bowl advertising, it’s all about connecting with viewers on an emotional level and creating a lasting impression. Companies strive to create commercials that are memorable, entertaining, and that showcase their brand message in an effective way. The key is to find a balance between all three elements while still remaining true to the brand values and identity. In Super Bowl 2022, we saw some amazing commercials that strive to do just that by using innovative storytelling techniques, captivating visuals, catchy music, and more.
This year‘s Super Bowl saw over 40% of commercials from new advertisers, with some failing to make the mark. Despite this, there was an optimistic tone with references to life before the pandemic, and brands honing in on creativity and emerging areas such as healthtech, sustainable auto and cryptocurrency. BMW‘s electric line received the highest rating from the Ad Review panel. The majority of the ads were well-received, with some brands such as Amazon, M&M’s, and Cheetos standing out as top performers. According to the Kellogg School of Management, the best ads included Coinbase, Uber Eats, Amazon’s Alexa, Doritos/Cheetos, and Rocket Homes & Mortgage. However, viewers had different opinions on the best and worst ads, as seen in the USA Today Ad Meter.
SuperBowl-Ads.com is a great website to engage with each of these commercials again after they have aired during the game in 2022, also there is a great archive of past Super Bowl commercials. It also provides information about each advertisement so you can learn more about why these commercials were successful on TV as well as online platforms such as YouTube or social media sites like Twitter and Instagram.
Now let’s take a look at the top 10 ads from this year’s Super Bowl:
Here’s the full list of the commercials from Super Bowl 56 (LVI) (2022) You can also find this and other playlists of the best in Super Bowl ads on our YouTube channel.
Here’s the updated look into the commercials that will appear during Super Bowl LVI (56) broadcast on NBC February 13, 2022 from SoFi Stadium in Los Angeles, CA.
WWE will have a presence tomorrow night at Super Bowl LVI because there will be two ads airing to promote WrestleMania on Peacock. One :30 Pre-game commercial and One :15 second ad during the game. Vince McMahon feels Super Bowl ads are a waste of money, as the WWF ad from 1999 had everyone talking about […]
This year, airings of TV commercials intended for the Super Bowl before the actual game are triple the level of a year ago, with 1.33 billion TV impressions, according to iSpot.tv, coming from 1,862 airings — 105 creatives from 45 brands. Total estimated spend for these Super Bowl commercials, airing before the game, is $37.6 million, iSpot.tv […]
The world is well aware that the best part of the Big Game will not have anything to do with what goes on the field at SoFi Stadium. No, ladies and gentlemen, the best thing about the Super Bowl are the ads. Fortunately for a salivating nation who lives and dies on water-cooler moments, 2022’s […]
Sam Adams’ latest commercial for the Super Bowl will bring together the stereotypical Boston man, accent and all, and a robot from Boston Dynamics. The maker of Sam Adams, Boston Beer Co. Inc., hasn’t released the 30-second spot in full yet, but said Thursday it’ll combine “Your Cousin From Boston” — the goofy and affable everyman […]
E-Trade released a 30-second teaser ahead of its Feb. 13 commercial, a 30-second spot airing during the first quarter of the game. In the clip, two business executives appear to be on a late-night conference call. Over Chinese food takeout containers, one talks imploringly into the speaker, “Look, I know you’re out of the game,” […]
Fans Can Enter For a Chance to Win the Hormel® Chili Cheese Keg for Their Big Game Party The makers of Hormel® Chili, America’s iconic No. 1 selling chili brand*, today unveiled the first-ever Hormel® Chili Cheese Keg, a revolutionary gameday appetizer innovation that combines delicious Hormel® Chili and cheese inside a fully functioning half-barrel keg. From Jan. 26 […]
