2015 Ads [VIDEO]

CLIO, the esteemed international advertising, design and communications competition, today named BBDO New York the CLIO Creative Bowl winner. “The Brady Bunch” proved a fan favorite as well, with social buzz building prior to the Big Game. An expert jury, led by McCann Worldgroup Global Creative Chairman Rob Reilly, gathered to vote on the strongest […]

Super Bowl XLIX just made history. Sunday’s nail-biting game was the most-watched show in U.S. television history, according to the latest Nielsen data. The New England Patriots’ 28-24 victory over the Seattle Seahawks was also the highest-rated Super Bowl in the last 30 seasons. The game brought in 114.4 million viewers between 6:31 p.m. ET […]

Brands tried all sorts of approaches in their ads for Super Bowl XLIX—uplifting, amusing, awe-inspiring and yes, even horrifying—but only a handful of spots truly hit that sweet spot where brilliant idea meets flawless execution. Notably, it was a night when many advertisers tried to be not just entertaining but edifying—in particular, socially conscious. But […]

Scott Zabielski just can’t believe what he won during the Super Bowl: $1 million and a new job. Zabielski had made an ad and entered it into a contest run by Dorito’s, called “Crash the Super Bowl.” He spent a total of $2,000 making the winning commercial that aired during the Super Bowl on Sunday […]

Half of the 56 ads aired during Super Bowl XLIX used hashtags, proving that Facebook and Twitter have become the new water cooler for discussing the best (and worst) spots. The number of hashtags used was actually down from a record 57% of all ads during last year’s game, according to Marketing Land. A total […]

Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game. Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 […]

Budweiser capitalized on cuteness with the return of a puppy and Coca-Cola stood out with an anti-bullying message as many brands stirred emotions rather than going for laughs during the annual high-stakes battle of Super Bowl commercials. Companies paid up to a record $4.5 million for 30 seconds during the championship game on Comcast Corp’s […]

The consensus from this year’s Super Bowl ad haul: meh. While many of the ads featured positive messages, social media buzzed with mostly comments expressing boredom and even backlash. Here’s a roundup of five of the ad moments that stood out, for better or for worse. #Budweiserpuppy It’s fair to say that Budweiser won the […]

By the time Katy Perry arrived on stage with a troop of dancing sharks, pretty much everyone was in need of some light, sparkly fun. That’s because the first half of the Super Bowl was heavy on dark, grim, and outright depressing ads. First, there was the #withdad ad from Nissan, which the company says […]

As it’s done every year since 1989, USA TODAY had ad enthusiasts rank every commercial from the big game. Here are this year’s rankings, based on ratings from nearly 7,000 panelists. 1 Budweiser Lost Dog Avg. Vote: 8.1 2 Always Like a Girl Avg. Vote: 7.1 3 Fiat Blue Pill Avg. Vote: 6.87 4 Microsoft […]

The Budweiser puppy has done what the Seattle Seahawks could not — it won back-to-back Super Bowls. If you’re keeping score, not only is that two in a row for the puppy, but three in a row for Anheuser-Busch and the 13th time in the past 15 years that Anheuser-Busch has won USA TODAY’s Ad […]

The game plan for the advertising blitz during Super Bowl XLIX was simple: Go straight for the heart. Many of the commercials during NBC’s national broadcast of Sunday’s game sought to tug at viewers’ heart strings rather than make them burst out laughing. The offerings were not devoid of the usual mix of celebrities, animals […]

The Super Bowl ads once again stole the show for many viewers, despite a nail-biting end to the New England Patriots’ win over the Seattle Seahawks. Critics were quick to take to social media to crown winners and losers for this year’s roster of commercials. Here’s a snapshot of who won praise for their ads, […]

Universal Studios Hollywood shifts into high gear with the debut of an innovative, national 30-second commercial for its summer 2015 launch of the “Fast & Furious—Supercharged” thrill ride during NBC’s Super Bowl Pre-Game coverage on Sunday, February 1, 2015. The gripping spot will jump-start Universal Studios Hollywood’s campaign for the eagerly-anticipated opening of “Fast & […]

In a perfect spoof of the misconception that women don’t pay attention to the Super Bowl and that their role in the event is just to make snacks, Saturday Night Live aired a fake commercial for Totino’s Pizza Rolls with a little something extra for the ladies.

Wow, this year’s Super Bowl ads were sure something, eh? That Snickers Brady Bunch/Danny Trejo spot was hilarious, as was the BMW one where former Today co-hosts Katie Couric and Bryant Gumbel riffed on their 1994 ignorance of the Internet. Heck, even Kim Kardashian’s T-Mobile spot was amusing. And the NFL’s riveting domestic violence PSA […]

For the second year, Spot Trender will be displaying the capabilities of their advertising testing platform during the NFL Super Bowl: American advertising’s biggest stage. Their data will show second-by-second consumer responses to a handful of spots shown during the big game’s coveted commercial breaks. There are over a dozen brands advertising for the first […]

Fiat Chrysler Automobiles will air three commercials during Sunday’s 2015 Super Bowl XLIX broadcast. The first spot is scheduled to air as the first commercial following the second quarter’s “two-minute warning” break; the second and the third commercials are scheduled to run in breaks during the third quarter. Chrysler, unlike most companies, tries to keep […]

The anchors of NBC’s “Today” have put together their very own Super Bowl ad, set to air during the big game this Sunday, Feb. 1. Created by director Mat Whitecross, the spot features Coldplay’s “A Sky Full of Stars” and follows the morning show co-hosts as they make their way through the streets of New […]

A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long. The company, uCool, will show an ad for its first mobile game, Heroes Charge, which came out in October and quickly became uCool’s biggest-selling game. The company’s other games […]

Lindsay Lohan, known for her history of alcohol issues and driving under the influence, is going to pitch car insurance for Esurance during this year’s Super Bowl. #sorta Last year Esurance didn’t advertise during the game, but ran an ad directly after featuring Office star John Krasinski. Krasinski offered $1.5 million to a random viewer […]

Make sure the ad packs an emotional much and gives people a specific reason to share Super Bowl XLIX won’t just be about the Patriots battling the Seahawks. We’ll also see Sprint vs. T-Mobile, Coca-Cola vs. Pepsi and Toyota vs. Nissan. Since the big game itself is often a blowout, the advertisements could very well […]

Here’s 10 commercials that SuperBowl-Ads.com thinks you’ll be talking about on Monday. Budweiser “Lost Dog” Brewer Anheuser-Busch’s 60-second ad shows a Labrador puppy chasing after the iconic Budweiser Clydesdales that are being moved to a new stable. The tune, “I’m Gonna Be (500 Miles),” performed by Sleeping performs in the background. The ad is the […]