2015 Ads [VIDEO]
The Super Bowl is one of the most-watched sporting events in the United States, and the advertising that accompanies it is among the most expensive in the world. February 2015 saw several high-profile companies vying for attention with their ads during the game, some of which have become legendary. Here, we take a look at why each Super Bowl commercial was brand aligned, and why SuperBowl-Ads.com is a great website to engage with and to see them again.
It is little surprise that Budweiser was one of the biggest advertisers during this year’s Super Bowl, with its ‘Lost Dog’ commercial becoming one of the most memorable from that year. The ad featured a puppy being reunited with his owner – a Budweiser delivery driver – and was seen as an emotionally engaging way to promote their product.
Another big name in Super Bowl advertising during 2015 was Coca-Cola, who released a commercial that showed how hate can be overcome be overcome by spreading a little happiness. It was seen as an effective way to show how a Coke spreads joy throughout the world. – a message integral to Coca-Cola’s brand identity.
Toyota also had an ad during this year’s Super Bowl that featured Paralympic athlete and actress Amy Purdy shows her running, snowboarding, mountain biking, ballroom dancing and driving a 2015 Toyota Camry, all while wearing custom prosthetic legs, with a clip of Muhammad Ali‘s famous speech in the background. The commercial is part of the brand‘s “One Bold Choice Leads to Another“ campaign for the 2015 Camry, and is set to air during the first quarter of the Super Bowl. It also highlighted Toyota’s commitment to making vehicles that are accessible for people of all abilities – something which has been at the heart of its brand values since it launched its first car in 1937.
Finally, Microsoft released an ad during this year’s Super Bowl that highlighted its commitment to helping people with disabilities live more independent lives through technology. The commercial featured former NFL linebacker Steve Gleason using one of Microsoft’s products, demonstrating how technology can empower those living with disabilities by giving them access to tools they would not otherwise have access to.
All five commercials demonstrate how each company managed to successfully align itself with its brand values while engaging viewers with emotionally powerful content. For those interested in reliving these inspiring ads again or discovering some hidden gems from past years, SuperBowl-Ads.com is a great website for doing so – making it easier than ever before for viewers to stay up-to-date on all things related to Super Bowl advertising.
The top 10 ads from 2015 Super Bowl XLIX were:
2015 Links/Article Archive
CLIO, the esteemed international advertising, design and communications competition, today named BBDO New York the CLIO Creative Bowl winner. “The Brady Bunch” proved a fan favorite as well, with social buzz building prior to the Big Game. An expert jury, led by McCann Worldgroup Global Creative Chairman Rob Reilly, gathered to vote on the strongest […]
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Scott Zabielski just can’t believe what he won during the Super Bowl: $1 million and a new job. Zabielski had made an ad and entered it into a contest run by Dorito’s, called “Crash the Super Bowl.” He spent a total of $2,000 making the winning commercial that aired during the Super Bowl on Sunday […]
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Budweiser capitalized on cuteness with the return of a puppy and Coca-Cola stood out with an anti-bullying message as many brands stirred emotions rather than going for laughs during the annual high-stakes battle of Super Bowl commercials. Companies paid up to a record $4.5 million for 30 seconds during the championship game on Comcast Corp’s […]
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By the time Katy Perry arrived on stage with a troop of dancing sharks, pretty much everyone was in need of some light, sparkly fun. That’s because the first half of the Super Bowl was heavy on dark, grim, and outright depressing ads. First, there was the #withdad ad from Nissan, which the company says […]
As it’s done every year since 1989, USA TODAY had ad enthusiasts rank every commercial from the big game. Here are this year’s rankings, based on ratings from nearly 7,000 panelists. 1 Budweiser Lost Dog Avg. Vote: 8.1 2 Always Like a Girl Avg. Vote: 7.1 3 Fiat Blue Pill Avg. Vote: 6.87 4 Microsoft […]
The Budweiser puppy has done what the Seattle Seahawks could not — it won back-to-back Super Bowls. If you’re keeping score, not only is that two in a row for the puppy, but three in a row for Anheuser-Busch and the 13th time in the past 15 years that Anheuser-Busch has won USA TODAY’s Ad […]
The game plan for the advertising blitz during Super Bowl XLIX was simple: Go straight for the heart. Many of the commercials during NBC’s national broadcast of Sunday’s game sought to tug at viewers’ heart strings rather than make them burst out laughing. The offerings were not devoid of the usual mix of celebrities, animals […]
The Super Bowl ads once again stole the show for many viewers, despite a nail-biting end to the New England Patriots’ win over the Seattle Seahawks. Critics were quick to take to social media to crown winners and losers for this year’s roster of commercials. Here’s a snapshot of who won praise for their ads, […]
Universal Studios Hollywood shifts into high gear with the debut of an innovative, national 30-second commercial for its summer 2015 launch of the “Fast & Furious—Supercharged” thrill ride during NBC’s Super Bowl Pre-Game coverage on Sunday, February 1, 2015. The gripping spot will jump-start Universal Studios Hollywood’s campaign for the eagerly-anticipated opening of “Fast & […]
In a perfect spoof of the misconception that women don’t pay attention to the Super Bowl and that their role in the event is just to make snacks, Saturday Night Live aired a fake commercial for Totino’s Pizza Rolls with a little something extra for the ladies.
Wow, this year’s Super Bowl ads were sure something, eh? That Snickers Brady Bunch/Danny Trejo spot was hilarious, as was the BMW one where former Today co-hosts Katie Couric and Bryant Gumbel riffed on their 1994 ignorance of the Internet. Heck, even Kim Kardashian’s T-Mobile spot was amusing. And the NFL’s riveting domestic violence PSA […]
For the second year, Spot Trender will be displaying the capabilities of their advertising testing platform during the NFL Super Bowl: American advertising’s biggest stage. Their data will show second-by-second consumer responses to a handful of spots shown during the big game’s coveted commercial breaks. There are over a dozen brands advertising for the first […]
Fiat Chrysler Automobiles will air three commercials during Sunday’s 2015 Super Bowl XLIX broadcast. The first spot is scheduled to air as the first commercial following the second quarter’s “two-minute warning” break; the second and the third commercials are scheduled to run in breaks during the third quarter. Chrysler, unlike most companies, tries to keep […]
The anchors of NBC’s “Today” have put together their very own Super Bowl ad, set to air during the big game this Sunday, Feb. 1. Created by director Mat Whitecross, the spot features Coldplay’s “A Sky Full of Stars” and follows the morning show co-hosts as they make their way through the streets of New […]
A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long. The company, uCool, will show an ad for its first mobile game, Heroes Charge, which came out in October and quickly became uCool’s biggest-selling game. The company’s other games […]
Lindsay Lohan, known for her history of alcohol issues and driving under the influence, is going to pitch car insurance for Esurance during this year’s Super Bowl. #sorta Last year Esurance didn’t advertise during the game, but ran an ad directly after featuring Office star John Krasinski. Krasinski offered $1.5 million to a random viewer […]
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Here’s 10 commercials that SuperBowl-Ads.com thinks you’ll be talking about on Monday. Budweiser “Lost Dog” Brewer Anheuser-Busch’s 60-second ad shows a Labrador puppy chasing after the iconic Budweiser Clydesdales that are being moved to a new stable. The tune, “I’m Gonna Be (500 Miles),” performed by Sleeping performs in the background. The ad is the […]