2018 Ads [VIDEO]
Companies that advertise during the Super Bowl put together creative campaigns to capture the attention of viewers worldwide. This year, Super Bowl LII was no different. The most talked about and memorable commercials of Super Bowl LII were those that aligned with their brands. Each commercial had a unique message that resonated with viewers and drove them to interact with the brand in some way. Some commercials focused on humorous content, while others focused on more serious topics like social issues or politics.
One of the most successful commercials was Budweiser’s “Stand by You” campaign which focused on the company’s commitment to supporting those affected by natural disasters. The commercial featured a heartwarming story and an inspiring message that resonated with viewers worldwide.
Another successful commercial was Tide’s “It’s a Tide Ad” campaign which humorously poked fun at other Super Bowl commercials by featuring various celebrities in different scenarios that all ended up being tied back to Tide detergent. The success of this campaign was due to its clever use of humor and its ability to align with the core values of the Tide brand – cleanliness and freshness.
The success of these two campaigns is indicative of how important it is for companies to align their advertising efforts with their brand values. If a company is able to successfully communicate their brand message in an entertaining and engaging way, then they are likely to be successful in driving consumer engagement and sales.
If you want to watch these memorable commercials again, then you should check out SuperBowl-Ads.com – a website dedicated to showcasing all Super Bowl commercials from years past. You can also use the website as a resource for finding out about new campaigns that are scheduled for upcoming seasons as well as information about past campaigns that have been successful or unsuccessful in driving consumer interest and sales.
Here is a list of some of the top 10 ads from Super Bowl LII:
2018 Articles / Links Archive
One of the big winners out of Super Bowl LII’s advertising blitz: Amazon’s spot showcasing the Alexa voice assistant, which generated the most views on YouTube as of early Monday. Big movie trailers and TV shows also hit the top 10 most-viewed Super Bowl , according to YouTube . As of 1 a.m. Eastern on […]
It’s symbolic of a unique conundrum TV networks face currently. Streaming services need to run ads during big live events on TV. But ultimately they threaten to hammer the TV ad business. Netflix last night handed NBC upwards of $5 million for a Super Bowl ad — just to tell an expected television audience […]
Here’s a look at the winners and losers during the biggest advertising showcase of the year. WINNERS Amazon Budweiser NFL PepsiCo Sprint Jeep Tide LOSERS Diet Coke Dodge Ram TurboTax
Fiat Chrysler Automobiles will blanket the Super Bowl with five ads for its Jeep and Ram brands, the automaker announced today. The ad buy represents a record number for the automaker in the game and ties it with Anheuser-Busch InBev for the most ads run by a single marketer in this year’s Super Bowl, based […]
With advertisers forking out over $5 million for a 30-second Super Bowl slot this year, they don’t want to fumble. WSJ’s Suzanne Vranica has a sneak peek at what commercials to look out for at this year’s “creative bowl.”
In 2017, Terry Bradshaw made national headlines when he appeared live on the Super Bowl LI broadcast with a stain on his shirt. As we gear up for Super Bowl LII, Terry is back on set and already running into a few problems. See the Super Bowl Campaign “It’s a Tide Ad” here.
With the average price of a 30-second commercial hovering around $5 million, advertisers have had to become savvy in learning how to capture the attention of all viewers, despite their motives for tuning in on Super Bowl Sunday. As the research shows, viewers will be tuning in for very different reasons. An approximate 58% tune […]
In the age of YouTube, Facebook and Instagram, why are marketers still willing to throw down millions of dollars for a 30-second Super Bowl ad? It’s simple. The NFL’s marquee event is TV’s biggest game in town, and nothing else even comes close. “A lot of the trends that we’ve seen in the media world […]
Anheuser-Busch has exclusive category commercial rights on the Super Bowl, meaning no other alcohol ads can air. So Yellow Tail has made local ad buys in 80 U.S. markets to get its Super Bowl commercial to most of the country, up from 70 markets a year ago. “We’re at it again,” says Tom Steffanci, president […]