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2011 PEPSI MAX – Love Hurts

In 2011, Pepsi Max joined forces with sibling Doritos to launch their first joint “Crash the Super Bowl” campaign. The two brands received over 5,600 submissions, with five finalists and three winners for each brand chosen by fans and brand executives. Pepsi Max’s three spots featured broad humor and were created with the help of agency TBWA/Chiat/Day. Brad Bosley’s “Love Hurts” was the fifth-ranked spot on USA Today’s Ad Meter, though it was criticized for its portrayal of a black woman. This was the only year Pepsi Max and Doritos ran the joint campaign.

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