Most Memorable Super Bowl Ads: Monster.com’s “When I Grow Up”
Monster.com’s 1999 Super Bowl ad, “When I Grow Up” turned the new online job board into a household name. By having kids across the US sarcastically talk about how they want to do menial corporate work when they grow up, the brand playfully reminded adults that there was more out there–and it could be found at Monster.com. Pop culture experts and ad execs discuss the iconic ad and how its simple message has stood the test of time.
Judy John, Global Chief Creative Officer, Edelman
Danny Robinson, Chief Creative Officer, The Martin Agency
Matt Wallaert, Behavioral Science Expert
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio