Most Memorable Super Bowl Ads: Chrysler “Born of Fire”

In 2011, with their groundbreaking Super Bowl spot “Born of Fire,” Chrysler achieved what many thought was impossible–it put Detroit and the American-made automotive manufacturer back on the map. The two-minute ad famously features an all-Detroit cast, including iconic rapper Eminem–and his music. Clio brought together a powerhouse group of ad execs and pop culture experts to discuss one of the most moving, poignant commercials in Super Bowl history.


Susan Credle, Global Chief Creative Officer, FCB
Rob Reilly, Global Chief Creative Officer, WPP
Daymond John, CEO, FUBU & The Shark Group
Matt Wallaert, Behavioral Science Expert
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Brent Allen Hagel – Trailer Voice Artists Agency

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