Most Memorable Super Bowl Ads: Chrysler “Born of Fire”

In 2011, with their groundbreaking Super Bowl spot “Born of Fire,” Chrysler achieved what many thought was impossible–it put Detroit and the American-made automotive manufacturer back on the map. The two-minute ad famously features an all-Detroit cast, including iconic rapper Eminem–and his music. Clio brought together a powerhouse group of ad execs and pop culture experts to discuss one of the most moving, poignant commercials in Super Bowl history.

Featuring:

Susan Credle, Global Chief Creative Officer, FCB
Rob Reilly, Global Chief Creative Officer, WPP
Daymond John, CEO, FUBU & The Shark Group
Matt Wallaert, Behavioral Science Expert
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Brent Allen Hagel – Trailer Voice Artists Agency