38 years later, Ridley Scott reveals his first reaction to Apple’s 1984 ad script
Scott’s most famous ad is Apple’s 1984 Super Bowl spot introducing the Macintosh computer, regarded as one of the most influential ads of all time.
When the agency, Chiat/Day, pitched Ridley on directing a spot for Apple, he thought they were talking about The Beatles. “They said, ‘No, no, no. Apple is this guy called Steve Jobs.’ I went, ‘Who the f**k is Steve Jobs?’
Read more of this great article and peek at the storyboards.