CBS has only sold 75% – 80% of available Super Bowl LV ad inventory
CBS has about 8 to 10 Super Bowl ad slots left to sell. All of the “A” positions (the first in an ad break), and all of the “Z” positions” (the last in an ad break) have sold.
AB InBev, Mars Wrigley and WeatherTech will be returning as Super Bowl advertisers, but other brands have backed out or expressed hesitation about the state of the game. Avocados From Mexico in October announced it would end its six-year Super Bowl ad streak, but plans to return in 2022. Hyundai CMO Angela Zepeda told Ad Age the situation was “fluid” but noted that a postponement could give the carmaker more time to decide. Likewise, Kia Motors America’s Director of Marketing Operations Russell Wager told the publication the brand will be in or around the game, “one way or another.”
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