2 Super Bowl Ads Use the Same Stock Clip

The same piece of stock footage of a father and child can be found in Super Bowl ads for Guaranteed Rate and Indeed.

Guaranteed Rate is the latest company jumping into the Super Bowl for the first time and the mortgage lender is coming armed with dramatic footage of athletes from various sports, but not football, in its quest to capture the attention of viewers during a major surge in business.

The 60-second “Believe You Will” spot opens with shots of athletes including UFC’s Dustin Poirier and Rose Namajunas, NHL’s Seth Jones, Nascar’s Ryan Newman and U.S. figure skater Starr Andrews. Then, it shifts to a message around the dream of buying a home or refinancing, showcasing the brand.

Indeed, the world’s number one job site, will be airing its first-ever Super Bowl ad, which will highlight the emotional journey of job seekers at a time when many people are facing economic distress. As millions of Americans have lost jobs, this spot looks to provide hope by showcasing real people looking for a job and their challenges and triumphs along the way. The ad will air during the first quarter of Super Bowl LV. 

This ad marks the launch of the company’s new brand campaign that will reflect its mission of helping people get jobs in today’s challenging job market. It will also demonstrate how Indeed is a full service online platform that can help all people through the process of finding a job, from resume creation, applying for jobs and interviewing, until they get hired. During and beyond the game, Indeed will take to social media with #NowHiring to point out industries, regions and companies with open roles, and will invite people to join the conversation.

Read More at Adweek and AdAge

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