WHICH BRANDS WON (AND LOST) THE SUPER BOWL ON TWITTER

With 23 first-time advertisers, the pandemic’s impact on commercial production and 30,000 fan cutouts filling the stadium, Super Bowl LV was a new experience. One thing that remained the same, however, was that Twitter was the platform of choice for viewers to share their opinions.

While brands mostly saw positive sentiment, some saw backlash and others divided audiences.  

Analytics firm Brandwatch analyzed social mentions and sentiment on Twitter for all Super Bowl-ad tweets during the game. Collectively, brands saw more than 916,000 mentions (or 3,800 mentions a minute) on Twitter.

Read More at AdAge