General Motors to use Super Bowl air time to feature new electric vehicles in two ads

One ad will be for the automaker’s luxury Cadillac brand and its upcoming Lyriq crossover EV. The other will be for the company as a whole.

The automaker is tight-lipped on the content and the talent to be featured in the ads, but each spot is 60 seconds long and will feature GM’s electric-vehicle push. GM promises to bring 30 new EVs to market by 2025. 

One of the spots is about the GM corporate brand as part of GM’s Everybody In campaign.

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