Pandemic Gains Lead to First-Time Super Bowl Ads for Brands
The 2021 Super Bowl is set to be unlike any other, thanks to the ongoing pandemic that will change almost everything about how the game is executed on the ground.
And it turns out, the pandemic is impacting the Big Game broadcast, too, with multiple brands that performed well financially over the past year opting to advertise during the Super Bowl for the first time. Those brands include online car marketplace Vroom, lawn product purveyor Scotts Miracle-Gro and freelancer marketplace Fiverr.
Read More at: Adweek