Budweiser, Coke and Pepsi won’t be airing Super Bowl ads this year
Several major brands have decided to sit out of the Super Bowl this year. Budweiser, Coke and Pepsi, which have debuted some iconic Super Bowl commercials in the past, are opting not to pay the astronomical fee for a 30-second ad spot during the big game this year.Ad
Instead, some brands are choosing to spend that money elsewhere. Anheuser-Busch, which usually runs Budweiser and Bud Light ads during the Super Bowl, says it is donating the money it would have spent on the ads to coronavirus vaccination awareness efforts.
Bud Light and some other Anheuser-Busch brands will be running ads throughout the game.
“Later this year, Budweiser hopes to support recovery on-premise at bars and restaurants by accelerating COVID recovery so people can reunite again,” the company said in a statement to CBS News.
Other brands like Coke and Audi have also decided not to advertise during the Super Bowl, the companies confirmed in statements to CBS News.
Read More at CBS News