Ford Is Skipping Super Bowl Ads This Year, But Still Wanted to Make a Commercial Worthy of the Big Game
Ford is introducing its new Bronco Sport vehicle with a new ad campaign.
The campaign will kick off with the 60-second “Raised by Goats” spot, which tells the mythical origin story of the vehicle and features live goats and horses.
Though Ford is not running a commercial during this year’s Super Bowl, executives said they wanted the spot to feel “Super Bowl-worthy” and have the kind of creative message that viewers would want to watch again.
