Luke Wilson in Colgate’s 2019 Super Bowl LIII commercial

Luke Wilson gets real close in Colgate’s Super Bowl ad for its Total oral care brand. Colgate debuted the 30-second spot on Friday, Jan 18th 2019 . The commercial, which was created by WPP’s Red Fuse Communications, will air in the third quarter. It was directed by Bryan Buckley, who has more than 60 Super Bowl commercial credits to his name.

“I’m a close talker, so I was excited about all-new Colgate Total,” Wilson says in the ad as he stands very, very close to his colleagues.

This is the first Super Bowl LIII ad to officially drop in 2019