Anheuser-Busch 2019 Super Bowl Ad Plans
Anheuser-Busch bets on the Big Game with nearly 5 minutes of ad time
The brand is the exclusive alcohol advertiser during the Super Bowl 53 (LIII) and planning for eight ads featuring five brands and seven products this year. Budweiser, Bud Light, Michelob Ultra, Stella and Bon & Viv SpikedSeltzer. The ads will run in four 45-second spots, three 30-second spots and one 60-second spot.
“Beer is evolving a lot, the category is evolving and as the leaders in the category we want to lead this process of elevation and evolution for the beer industry,” said Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes. “We [decided to] use Super Bowl as a big platform to start bringing the strategy to life.”