Burger King is Back in Fourth Quarter

Burger King will air its first Super Bowl ad since 2006, Jessica Wohl reports. The home of the Whopper announced its return to advertising’s biggest night with a staged video of its spokescharacter the King seemingly preparing to shoot a commercial. The King is seen adjusting a microphone but, staying true to character, doesn’t say anything in the 30-second teaser. Burger King’s 45-second Super Bowl ad will feature the Whopper and run in the fourth quarter.

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