Hyundai Shopper Assurance Ad during Super Bowl LIII Starring Jason Bateman
Hyundai Shopper Assurance has transformed the car buying process, providing customers with a frictionless, efficient and transparent experience. Roughly one year after the program was rolled out to Hyundai dealers nationwide, and after receiving positive feedback from customers and dealers, Hyundai is starting national advertising for the program.
This will begin during the biggest day in advertising, when Hyundai’s 60-second first-quarter Super Bowl ad will star Jason Bateman and show how much better car buying can be with Shopper Assurance. Jason Bateman, the award-winning actor, director and producer, will bring his comedic savvy to the ad in a way only he can.
“Jason Bateman is the perfect person to infuse humor into this year’s Super Bowl ad and help us communicate the universal truth that people want a better way to shop for and buy a new car,” said Dean Evans, CMO, Hyundai Motor America. “Hyundai has an answer with Shopper Assurance, a program that, together with our dealer partners, modernizes the car buying experience by making it more digital and convenient. The response to the program has exceeded our expectations, as it’s clear customers want an improved retail experience. This is a real differentiator for Hyundai, and with national advertising starting for the program, we expect it to continue to drive traffic to our dealers and improve the perception of our brand.”
Hyundai’s Super Bowl ad is being developed by its agency of record, INNOCEAN USA, and is directed by Jim Jenkins, the well-known commercial director from O Positive who has worked on past successful Hyundai Super Bowl ads, including “Team” in 2013.
“For this role, it was always Jason Bateman. It had to be him. Jason is really the only person that could pull off humor like this while staying so likable,” said Barney Goldberg, executive creative director, INNOCEAN USA.
Hyundai Palisade Marketing Debut
Introduced at the 2018 Los Angeles Auto Show, the first-ever 2020 Palisade is Hyundai’s new flagship premium three-row SUV, which delivers exceptional comfort, technology and safety, and will be available at dealerships in the summer of 2019. The premium SUV will be the featured vehicle in Hyundai’s in-game Super Bowl ad, along with the Shopper Assurance program.
Palisade will make its TV advertising debut the week before in a new 30-second spot that will air during the AFC Championship Game on Sunday, January 20. The new ad will continue Hyundai’s SUV quality time theme, but instead of families getting outside together, they will make an exception and gather around the TV to watch the most important NFL games of the season. In addition to the AFC Championship Game appearance, the new ad will also run during the Super Bowl pregame show.