Jeep Gets Record Views Without Super Bowl Expenditure

A Jeep spot released in advance of the Super Bowl has “shattered” the automaker’s online record by garnering over 106 million views.

And the eight commercials released as part of Fiat Chrysler Automobile’s “Big Game Blitz” digital and social strategy have aggregated more than 169 million views — well beyond the estimated viewership for the game broadcast.

The previous record holder for FCA was last year’s Big Game video from the Ram brand, “Icelandic Vikings,” with over 28 million views.

The Jeep spot, “More Than Just Words,” created by Dallas-based The Richards Group, has been shared more than 200,000 times cumulatively across Facebook, Twitter and YouTube, with over 50,000 comments reflecting overwhelmingly positive sentiment. It is the most-viewed video in this year’s YouTube AdBlitz, which aggregates views for 90 of this year’s Super Bowl spots.

As part of a concerted digital strategy, FCA elected to reach consumers exclusively through social and digital channels, during a time when many are watching commercials online and likely to share. The strategy saved the automaker the estimated $5 million for every 30 seconds of ad airtime.