Verizon Returns to 2019 Super Bowl LIII with Salute to First Responders
Carrier will air a dozen spots in the weeks leading up to the Big Game
The carrier will kick-off the Super Bowl campaign this weekend during the championship games with a dozen spots that will culminate with its 60-second Big Game spot, which won’t be revealed until the broadcast on Feb. 3.
Verizon will double down on its theme of reuniting first-responders with the people they have saved, something it played on during last year’s Super Bowl. To shake things up, the company will reunite 11 NFL players and one NFL coach with rescue workers who helped save their lives following their near-death experience.
The spots, collectively dubbed, “The team that wouldn’t be here,” were directed by Peter Berg (“Friday Night Lights,” “Very Bad Things”) and feature players such as Clay Matthews, AJ Mccarron and Los Angeles Chargers head coach Anthony Lynn.
McCann produced the Super Bowl campaign.
Visit the Verizon site The Team That Wouldn’t Be Here
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