EPISODES:
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Google Pixel 2024 Super Bowl Ad – “Javier in Frame”

In an era where technology continuously shapes our daily experiences, artificial intelligence (AI) is playing a pivotal role in enhancing accessibility for the over a billion people worldwide living with disabilities. The upcoming Super Bowl ad from Google is set to highlight one such AI-driven innovation: the Pixel camera’s Guided Frame feature, designed to empower individuals who are blind or have low vision to capture moments through photography.

“Javier in Frame,” the narrative at the heart of Google’s Super Bowl commercial, unfolds the journey of Javier, a blind man, as he navigates significant life milestones from falling in love to starting a family. To document these moments, Javier utilizes the Guided Frame on his Pixel camera, an accessibility feature that leverages audio cues, high-contrast animations, and haptic feedback to assist users in taking photos. Initially launched to enhance selfie quality with the front camera, Guided Frame has evolved to recognize faces, pets, food, and objects using the rear camera, showcasing Google’s commitment to creating inclusive and accessible technology.

The ad follows Google’s tradition of focusing on real-life impacts of its innovations, as seen in previous commercials “Fixed on Pixel” and “Seen on Pixel,” which also emphasized the inclusivity of the Pixel camera. For “Javier in Frame,” Google collaborated with Adam Morse, an award-winning filmmaker who is blind. Morse employed an innovative technique, smearing petroleum jelly on the camera lens, to mimic Javier’s visual perspective, offering viewers an intimate glimpse into the diverse experiences of individuals with visual impairments.

This initiative underscores Google’s dedication to designing products with and for people with disabilities. By engaging with the disabled community, Googlers, subject-matter experts, and community leaders, Google aims to continually enhance the representation and functionality of its accessibility features. Through collaborations like these, Google aspires to advance disability innovation, not just within its product lineup but across the broader technological and societal landscape.

Credits:
Director: Adam Morse
Voiceover: Stevie Wonder

Check out the behind-the-scenes film: https://youtu.be/geC3D-X6a_g

Learn more about Google Pixel at the Google Store: https://goo.gle/48SAm7s

To watch this video with audio descriptions, click this link: https://youtu.be/YmXUbzpDY5s

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