Toyota Makes Last-Minute Super Bowl Ad Buy And CBS Halftime Report Sponsorship
Toyota announced its ad buy the same day that Fiat Chrysler Automobiles confirmed that it is sitting out of its first Super Bowl since 2009.
Toyota previously secured time for a 60-second ad that will run at the end of the second quarter by Burrell Communications was released online earlier this week. It plugs Toyota’s RAV4 and features female football player Antoinette “Toni” Harris.
The second ad will air immediately after the halftime entertainment, called “Wizard,” is by Toyota agency-of-record Saatchi & Saatchi and will feature the all-new 2020 Toyota GR Supra. The commercial is 60 seconds long and shows the Supra “as it conquers the obstacles of a life-sized pinball machine,” according to Toyota
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