NBC Executive Says He Is ‘Very Satisfied’ With Pace of Super Bowl Ad Sales

NBC, which will broadcast Super Bowl XLIX on Feb. 1, is “very satisfied” with the pace of sales of commercial time during the game, according to a top sales executive.

“I’m never ‘extremely satisfied’ until we’re sold out,” said the executive, Seth Winter, executive vice president for sales of the NBC Sports and NBCUniversal News Groups at NBCUniversal, part of Comcast.

That said, he added, “I’m very satisfied with what we see.”

NBC is “approaching 90 percent” of the commercial time in the game’s being sold to advertisers, Mr. Winter said in a phone interview on November 10th, which looks “pretty good” although it may be “a little slower pacing than previous years.”

The most recent previous estimates of how NBC was faring came from Variety, which said in September that NBC had sold 70 to 80 percent of the available commercial time in the game.

“We were there weeks ago,” Mr. Winter said. “We closed a fair amount of business in the last 10 days.”

“We could very well be sold out by the end of December,” he added. “We’re in conversations with a lot of people.”

Read more at New York Times