Super Bowl LII: How Much Does an Commercial Cost?

The Super Bowl broadcast presents marketers with an opportunity to reach a huge amount of consumers, and that’s why networks are able to charge more than $5 million for a 30-second spot during the 2018 Super Bowl.

For comparison, the average price of a 30-second ad during Game 7 of the 2016 World Series was just over $500,000.

The price for a similar spot during the 2016 Oscars cost about $2 million.

NBC will receive almost a billion dollars in revenue in 2018 from ads running during the Super Bowl and 2018 Winter Olympics.

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