Super Bowl LII: Who’s Buying Ads in the Big Game
Super Bowl advertisers are starting to reveal their plans for the big game airing on NBC from the U.S. Bank Stadium in Minneapolis on Feb. 4. There are familiar faces like Kia, which is returning for its ninth consecutive game, while website builder Wix.com and Honda are both sitting out after several years.
Find out who’s in with Ad Age’s annual Super Bowl ad chart, which can be sorted by marketer, agency, category and the latest info. Our definition of a Super Bowl ad includes all national spots between the coin toss and end of play.