NBC has fewer than 10 spots left for Super Bowl ads
NBC, which will air the NFL championship on Feb. 4, has fewer than 10 spots left, Dan Lovinger, executive vice president of advertising sales for NBC Sports, said Thursday during a conference call.
The Comcast Corp. network is charging more than $5 million per 30-second spot — which is line with the past couple of years — and expects to make $500 million in advertising revenue on Super Bowl Sunday. That figure includes the pregame, postgame, and special airing of the drama “This Is Us” as well as the matchup itself.
Automakers and the Hollywood studios are the big advertisers this year, as well as beverages, food and consumer products.
Even though the average audience for regular season NFL games has flagged almost 10 percent this year, according to Nielsen, amid controversies around the national anthem and injuries, NBC said advertisers are still bullish about the big game.
“All we’ve seen is enthusiasm for the Super Bowl,” Lovinger said “The game almost transcends the season. It’s the only environment where viewers admit they look forward as much to the commercials as the content itself.”