Jeep Confirms Return to Super Bowl LIX Advertising
Jeep, the iconic American SUV brand under Stellantis, has confirmed its return to Super Bowl advertising for the 2025 game, scheduled for February 9. This decision marks a re-engagement with the event after the brand’s absence in 2024.
Historically, Jeep has leveraged the Super Bowl’s vast viewership to showcase its vehicles and brand ethos. Notable past campaigns include the 2023 “Electric Boogie” commercial, which featured a modern rendition of the classic song to promote Jeep’s electric 4xe models.
While specific details about the 2025 advertisement remain under wraps, Jeep’s lead creative agency, Highdive, is anticipated to play a significant role in its development. However, Stellantis has previously conducted separate pitches for Super Bowl ads, indicating potential collaboration with other creative partners.
The automotive industry has shown varied participation in Super Bowl advertising in recent years. For instance, General Motors announced it would not air a commercial during the 2025 Super Bowl, marking its second consecutive absence.
As the Super Bowl remains one of the most coveted advertising platforms, with 30-second spots reportedly selling for around $7 million, Jeep’s return signifies a strategic move to capitalize on the event’s extensive reach.
Fans and industry observers eagerly await Jeep’s upcoming campaign, anticipating a blend of innovation and tradition that the brand is renowned for.
