Everybody loves babies. Everybody loves making money. So it follows that everyone should love watching a baby make money, right? In 2008, ETrade found the answer to this question to be a resounding yes with their Super Bowl commercial, “ETrade Baby.” The ad turned the “talking baby” trope on its head with their fast-talking, Gordon Gekko-esque online spokes-baby. And the spot didn’t just grab people’s attention–it proved that using the online trading software is so easy, even a baby could do it. Clio assembled a roster of ad execs and pop culture experts to break down this wacky ad and why this talking baby was universally loved.
Featuring:
Tyler Cameron, Television Personality & Model
Danny Robinson, Chief Creative Officer, The Martin Agency
Fernando Machado , Chief Marketing Officer, Activision Blizzard
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Tiffany Rolfe, Global Chief Creative Officer, R/GA
