Most Memorable Super Bowl Ads: McDonald’s The Showdown

Great rivalries make for epic entertainment. And few Super Bowl commercials have been as epic as the larger-than-life game played by Michael Jordan and Larry Bird for a McDonald’s Big Mac in 1993. In Clio’s latest look back at memorable Super Bowl spots, they explore the Leo Burnett commercial whose legacy includes a catchphrase and a feature film—not to mention millions of smiling viewers.


  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Eric Francisco, Entertainment Journalist, Inverse
  • Michele Tafoya, NFL Sideline Reporter 
  • Judy John, Global Chief Creative Officer, Edelman
  • Daymond John, CEO, FUBU and The Shark Group
  • Tyler Cameron, Television Personality & Model

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