Most Memorable Super Bowl Ads: Pepsi “New Can”

In the early 90s, no one was bigger than supermodels, and no supermodel was bigger than Cindy Crawford. In casting Crawford for its 1992 “New Can” ad, Pepsi broke through the clutter and created an instant classic. The ad tapped into the 90s zeitgeist with its clever combination of Americana, nostalgia, and charm. Clio’s experts in pop culture and advertising break down this ad and why it has such a lasting cultural impact to this day.


Tyler Cameron, Television Personality & Model
Jai Rodriguez, Actor & Television Personality
Susan Credle, Global Chief Creative Officer, FCB
Eric Francisco, Entertainment Journalist, Inverse
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Michele Tafoya, NFL Sideline Reporter

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