Most Memorable Super Bowl Ads: Snickers “Game”

In 2010, Snickers tapped into a universal truth with the launch of their campaign, “You’re Not You When You’re Hungry.” The campaign’s first spot, an iconic Super Bowl ad featuring a trash talking Betty White, became an instant hit for the brand. Ad execs and pop culture experts dig into just why this ad featuring America’s grandma was so effective.

Featuring:

Fernando Machado, Chief Marketing Officer, Activision Blizzard
David Lubars, Chairman/Chief Creative Officer, BBDO
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Judy John, Global Chief Creative Officer, Edelman
Michele Tafoya, NFL Sideline Reporter
Yamaneika Saunders, Comedian & Writer
Tyler Cameron, Television Personality & Model
Jai Rodriguez, Actor & Television Personality