Most Memorable Super Bowl Ads: Snickers “Game”

In 2010, Snickers tapped into a universal truth with the launch of their campaign, “You’re Not You When You’re Hungry.” The campaign’s first spot, an iconic Super Bowl ad featuring a trash talking Betty White, became an instant hit for the brand. Ad execs and pop culture experts dig into just why this ad featuring America’s grandma was so effective.


Fernando Machado, Chief Marketing Officer, Activision Blizzard
David Lubars, Chairman/Chief Creative Officer, BBDO
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Judy John, Global Chief Creative Officer, Edelman
Michele Tafoya, NFL Sideline Reporter
Yamaneika Saunders, Comedian & Writer
Tyler Cameron, Television Personality & Model
Jai Rodriguez, Actor & Television Personality

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