Pepsi Wild Cherry Launches ‘Get Wild’ Campaign: A New Twist on Millennial Adulting

Embrace Your Wild Side with Pepsi® Wild Cherry’s ‘Get Wild’ Campaign

Pepsi® Wild Cherry is launching its ‘Get Wild’ campaign, a refreshing take on the evolving ‘wild’ side of millennials and young adults. Debuting with two national TV spots during NFL Wild Card Weekend on January 13, this campaign humorously portrays the shifting realities of adulthood. Pepsi® Wild Cherry and Pepsi® Wild Cherry Zero Sugar’s flavor profiles are designed to bring out the untamed joy in moments of modern adulting.

The campaign, directed by Kate Hollowell of Epoch Films, showcases relatable scenes where millennials find their ‘wild’ moments in everyday life. Whether it’s a solo binge-watch or a family living room dance party, Pepsi® Wild Cherry promises unapologetic indulgence.

The first spot, ‘#1 Fan,’ features a dad bringing his sports enthusiasm to a youth flag football game. With Survivor’s ‘Eye of the Tiger’ playing, he opens a Pepsi® Wild Cherry, embracing the game’s excitement. ‘Nursery Rhymez,’ the second spot, shows a mom rocking her baby to sleep with the rhythm of Lil Jon and The East Side Boyz’s ‘Get Low,’ inspired by her Pepsi® Wild Cherry.

“As millennials ourselves, we understand the yearning for our younger days. We’re still good at being ‘wild,’ and Pepsi Wild Cherry captures that essence,” said Jenny Danzi, Senior Marketing Director – Pepsi. “With our new, visually striking packaging, Pepsi Wild Cherry is ready for millennials seeking flavorful cola experiences.”

The campaign extends beyond TV commercials. To celebrate Wild Card Weekend and the run-up to Super Bowl LVIII, Pepsi® Wild Cherry is rolling out various engaging marketing activations, including:

  • Pepsi® Wild Cherry Giveaway: During NFL’s Wild Card Weekend to Super Bowl weekend, fans can text “WILDCHERRY” to 81234 for a chance to enjoy Pepsi® Wild Cherry on us.
  • Wild Cherry Wild Weekend via Retail: Starting December 31, purchasing Pepsi® Wild Cherry offers a chance to win tickets to 2025 NFL Wild Card Weekend games.
  • Wild Media Takeover: The campaign will feature prominently across digital platforms like TikTok, Snapchat, Spotify, and broadcast media.

Follow Pepsi on social media for the latest updates and share how you #GetWild with Pepsi® Wild Cherry.

About PepsiCo: PepsiCo, a global leader in beverages and convenient foods, offers a diverse portfolio of brands, including Lay’s, Doritos, Cheetos, and Pepsi-Cola. In 2022, PepsiCo generated over $86 billion in net revenue, emphasizing its commitment to sustainability and positive global impact.

For more information, visit www.pepsico.com and follow PepsiCo on social media platforms.

SOURCE: PepsiCo

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