Paramount Sells All of Nickelodeon Super Bowl Commercials Inventory
Paramount Global has successfully sold out all commercial slots tied to the upcoming Nickelodeon simulcast of Super Bowl LVIII. While most commercials will be the same across CBS, Nickelodeon, and Paramount+, some products deemed inappropriate for younger viewers will have separate ads on Nickelodeon. The company has sold 15 “Nick-only” spots, mainly to toy marketers, retailers, restaurant chains, and consumer goods manufacturers. Advertisers were offered the opportunity to reach a broader audience and work with Nickelodeon influencers. The Nickelodeon Super Bowl inventory took about six weeks to sell, and some well-known brands are already part of the ad roster.
Read more at Variety