OREO Returns to Super Bowl LVIII with a Deliciously Creative Ad

Mondelez International’s beloved brand, OREO, is set to make a triumphant return to the Super Bowl for the first time in over a decade. The brand has confirmed to Brand Innovators that it will feature a 30-second spot during the second quarter of the Big Game, promising to bring its iconic playful spirit to millions of viewers.

OREO, a staple in American culture and known as Milk’s favorite cookie, has long been synonymous with creativity and fun. Michelle Deignan, Vice President of OREO in the U.S., expressed excitement about the brand’s return to the Super Bowl. “The OREO brand is an American icon that has been a playful part of pop culture for years, and we are thrilled to share our new creative with our fans on the biggest marketing stage there is,” Deignan stated.

This much-anticipated commercial isn’t just about making a one-time splash. It’s set to kick off a significant year for OREO in 2024, with promises of more thrilling announcements and innovative initiatives throughout the year. While the specifics of the ad remain under wraps, the brand’s history of engaging and innovative campaigns suggests that viewers can expect something both delightful and memorable.


This previous spot ran in 2013.

As OREO prepares to dazzle audiences with its new creative direction, fans are encouraged to stay tuned for what’s shaping up to be an exciting year for the beloved cookie brand. The Super Bowl spot is just the beginning of a series of engaging experiences OREO has planned, aiming to deepen its connection with consumers and continue its legacy as a playful and beloved part of pop culture.

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