EPISODES:
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Kawasaki Ridge 2024 Super Bowl Ad “Mullets”

The all-new Kawasaki #RIDGE side x side is work meets play—business in the front, party in the back. That’s #PeakPremiumPerformace #Kawasaki #GoodTimes #TheBigGame

Learn more at: https://r.kawasaki.com/Wi9n7

The commercial takes a lighthearted and humorous approach to showcase the Ridge’s capabilities.
It opens with a montage of various individuals growing mullets. The commercial then transitions to the Ridge driving through a forest, leaving a trail of mullets in its wake.

The ad highlights the Ridge’s versatility and adaptability, showcasing its ability to handle both work and play.

Overall, the commercial effectively conveys the Ridge’s unique blend of ruggedness and refinement, and its ability to provide both workhorse functionality and recreational enjoyment. The use of mullets as a recurring motif adds a touch of humor and memorability to the ad.

Some notable moments in the commercial include:

  • A mullet growing on a tortoise as the Ridge passes by.
  • Wrestling legend Stone Cold Steve Austin getting a mullet on his bald head.
  • The Ridge effortlessly towing a large trailer filled with logs.
  • The Ridge navigating challenging off-road terrain with ease.
  • The commercial creates an emotional connection with viewers by portraying the Ridge as a vehicle that can enhance outdoor adventures and bring joy.
  • The use of music and visuals evokes a sense of excitement and freedom associated with off-roading.

The commercial ends with the tagline “Business in the front, party in the back,” which cleverly ties in the mullet theme with the Ridge’s dual nature as a capable work vehicle and a fun recreational machine.

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