Hellmann’s Scores a Four-Peat with Purposeful Super Bowl Ad on Tackling Food Waste

Hellmann’s Mayonnaise is set for a Super Bowl touchdown as it confirms its fourth consecutive appearance during the Big Game with a 30-second TV commercial. This marks a significant “four-peat” for the brand, which is deepening its commitment to being an integral part of game day traditions and addressing the critical issue of food waste.

The #1 selling mayonnaise brand is no stranger to the Super Bowl spotlight, having previously made waves with its lifetime supply of mayonnaise contract and the introduction of The Hellmann’s Award to southern college football teams. This year, Hellmann’s is geared up to maintain its game day dominance and take center stage at football’s grand finale, promising an even bigger and better season.

This season’s commercial will continue to build on Hellmann’s purposeful message through its multi-year initiative, “Make Taste, Not Waste.” The campaign is dedicated to raising awareness about food waste and encouraging people to be more resourceful with their leftovers, especially considering the day after the Big Game is one of the biggest food waste occasions of the year.

“Hellmann’s has always dedicated its Big Game commercial to the fight against food waste,” said Chris Symmes, Marketing Director of Dressings North America at Unilever. “Given what we know about food waste the day after the game, there couldn’t be a more relevant moment to drive awareness and make an impact on the issue.” Symmes added that Hellmann’s is proud of the conversation its campaigns have sparked over the past three years and has ambitious plans to make this year’s message the most impactful yet.

Hellmann’s Mayonnaise has become an essential ingredient for fans’ football celebrations, from tailgates to home gates. It’s celebrated as the MVP in turning leftovers into delicious post-game meals and featured in classic game-day dishes. The brand’s continued presence at the Super Bowl serves as a reminder of its commitment to enhancing culinary experiences while promoting a more sustainable approach to food consumption.

As Hellmann’s prepares for its latest Super Bowl outing, fans and consumers can look forward to a commercial that not only entertains but also carries a meaningful message. For more updates leading up to the game, visit www.Hellmanns.com.

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