Martin Scorsese Directs Squarespace’s 10th Super Bowl Commercial: A Cinematic Debut
Iconic filmmaker Martin Scorsese is making his directorial debut at the Super Bowl, helming Squarespace’s 10th commercial for the big game. This announcement marks a significant milestone for both Squarespace and Scorsese, as the acclaimed director brings his cinematic genius to the world of Super Bowl advertising.
As first reported in AdAge, David Lee, Squarespace’s Chief Creative Officer, called the collaboration with Scorsese is a surreal experience, especially for a brand that has consistently made its mark in Super Bowl’s advertising history. While details of the commercial are under wraps, the anticipation is already building. Squarespace, known for its innovative and celebrity-fronted campaigns, has previously featured stars like Adam Driver, Zendaya, Winona Ryder, Keanu Reeves, and John Malkovich.
In the lead-up to the game, Squarespace plans to release teasers, building anticipation much like the behind-the-scenes footage featuring Adam Driver from the previous year. These teasers, alongside the main commercial, are part of Squarespace’s broader strategy to create an extensive narrative across multiple platforms, ensuring the message resonates before, during, and after the Super Bowl.
As the world awaits this cinematic Super Bowl debut, the collaboration between Squarespace and Martin Scorsese underscores the evolving landscape of Super Bowl commercials, where storytelling, brand message, and star power converge to create moments of advertising magic.
Scorsese, often referred to affectionately as “Marty” in the industry, isn’t entirely new to the Super Bowl scene. He appeared in Coca-Cola’s 2020 Big Game ad, showcasing his versatility and presence in front of the camera. Now, he’s set to captivate audiences from behind the lens, promising a Super Bowl ad that’s as unforgettable as his illustrious filmography.