General Motors (GM) Opts Out of 2024 Super Bowl Advertising
General Motors has decided not to advertise in the 2024 Super Bowl, marking the first time since 2019 that the automaker will sit out the NFL championship game. This decision is part of GM’s broader strategy to cut fixed expenses and reduce marketing costs. The company, which previously announced plans to cut operating costs by an additional $1 billion, is slowing the launch of several electric vehicle (EV) models to reduce their costs.
Before this recent announcement, GM had often used the Super Bowl to showcase its new EVs and featured notable celebrities like Will Ferrell in its ads. The automaker is looking to trim costs significantly, with $800 million coming from reduced sales and marketing expenses.
This move comes as GM faces higher costs due to a new labor agreement with the United Auto Workers union. Despite the absence from the Super Bowl in 2024, GM’s commitment to its EV ambitions remains strong.