FanDuel Amps Up Super Bowl Anticipation with ‘Kick of Destiny 2’ Featuring Rob Gronkowski

Gronk’s back for the $10 Million FanDuel Kick of Destiny on Super Bowl LVIII Sunday – now with a new coach. And beard.

FanDuel Group, a leading online gaming company and an Official Sports Betting Partner of the NFL, is taking Super Bowl LVIII by storm with “Kick of Destiny 2.” This electrifying campaign features four-time Super Bowl Champion Rob Gronkowski, who will head to Las Vegas to attempt a live pre-game field goal.

Kay Adams, host of FanDuel TV’s “Up & Adams,” will be the commentator as Gronkowski takes another shot at destiny in front of a live audience. This sequel to last year’s iconic Kick of Destiny promises even more excitement and engagement.

FanDuel is adding a dynamic interactive element this year. Customers can make a free ‘Make or Miss’ pick on Gronkowski’s kick through the FanDuel Sportsbook app, with those guessing correctly sharing a $10 million bonus bets prize pool.

The campaign’s first ad spot, “Desert,” depicts Gronkowski’s journey through the desert, haunted by last year’s miss. His narrative unfolds with help from Carl Weathers, his new coach, and antagonism from WWE icon John Cena.

“I’m determined to show America I can make that kick, even under immense live pressure,” Gronkowski stated. “I’m ready to go through the uprights this year for everyone who believes in me.”

Andrew Sneyd, FanDuel’s Executive Vice President of Marketing, noted, “Last year’s campaign was a massive hit. With Rob’s determination for redemption, we’re set to make history again.”

John Cena adds a twist as the villain. “I’m thrilled to be a part of FanDuel’s campaign, but I have my doubts about Gronk’s success,” Cena remarked.

Fans can track Gronkowski’s journey to redemption through FanDuel’s social media channels and make their free pick on the Sportsbook app ahead of the Super Bowl. For more information, visit www.FanDuel.com/kickofdestiny.

About FanDuel Group: FanDuel Group, a subsidiary of Flutter Entertainment plc, is at the forefront of sports-tech entertainment. With approximately 17 million customers across 50 states and nearly 30 retail locations, it’s the premier gaming destination in the U.S. FanDuel Group’s network includes FanDuel TV and FanDuel+, both widely available on cable television and leading OTT platforms.

Media Contact: FanDuel Group press@fanduel.com

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