Reese’s Returns to the Super Bowl Stage with New Commercial Celebrating Chocolate and Peanut Butter Love

Reese’s, the leading candy brand in the U.S. and the unapologetic purveyor of the perfect combination of chocolate and peanut butter, is set to captivate audiences during the upcoming “Big Game.” The brand, renowned for its iconic Reese’s Cups, will showcase a new 30-second commercial, crafted by Erich & Kallman, during the biggest snacking moment of the year.

The upcoming commercial will tap into the extreme passion fans hold, not just for their favorite teams, but also for Reese’s Cups. Ryan Riess, Vice President of Creative & Brand Strategy at The Hershey Company, expressed excitement about Reese’s return to the Super Bowl stage after four years. “Reese’s has a fervent fan base who are as emotionally invested in our iconic pairing of peanut butter and chocolate, much like the fan bases of the two teams in the Big Game,” said Riess.

Reese’s, a snacking juggernaut for 95 years, has been delighting fans with its irreplaceable peanut butter cups. The brand has seen impressive growth, with a 9.1% CAGR over the past four years and a presence in over 80% of American households in the past three years.

This isn’t Reese’s first foray into Super Bowl advertising. The brand last aired an ad during the Big Game in 2020 to announce the Reese’s Take 5 bar. This year, the brand promises to give fans more of what they crave, not only through the commercial but also via a range of activities with strategic partners leading up to the game.

The Hershey Company, the parent company of Reese’s, is known for its commitment to creating moments of goodness through iconic brands and remarkable people. Headquartered in Hershey, Pennsylvania, the company has nearly 20,000 employees globally and drives over $10.4 billion in annual revenues with brands like Hershey’s, Reese’s, Kit Kat®, and Jolly Rancher.

For more than 125 years, Hershey has been dedicated to operating fairly and sustainably. Founded by Milton Hershey in 1909, the company has continued to focus on helping children succeed through equitable access to education.

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