Pringles, the beloved snack brand from Kellanova, is set to make a crunchy comeback at Super Bowl 2024. For the seventh year in a row, the brand has confirmed to Brand Innovators that it will feature a 30-second spot during the first quarter of the game. This consistent presence at one of the year’s biggest sporting events highlights Pringles’ dedication to engaging audiences with its innovative and often humorous commercials.
WPP’s Grey Group, renowned for its creative advertising solutions, is taking the helm for this year’s ad. The agency’s history of producing compelling content promises an entertaining and memorable commercial that will capture the essence of Pringles’ playful and inventive brand identity.
The Super Bowl has become a pivotal platform for Pringles to showcase its unique take on snack advertising. With a streak of memorable spots that often feature the iconic can and the endless stacking possibilities, Pringles has consistently delivered ads that resonate with viewers and encourage sharing and discussion.
As fans and snack lovers alike gear up for another Super Bowl spectacle, the anticipation for Pringles’ latest offering is palpable. The brand’s commitment to maintaining a strong presence at the game underscores the importance of the Super Bowl as a stage for creative and impactful advertising.
This is some of their previous ads.
As the countdown to Super Bowl 2024 begins, viewers can look forward to yet another engaging and creative Pringles commercial, set to add another layer of entertainment to the already exhilarating event.