Volkswagen Celebrates 75 Years in the U.S. with a Super Bowl Ad Highlight
Seventy-five years after Volkswagen’s debut in the United States with the iconic Beetle, the brand is marking its anniversary with a significant presence at Super Bowl LVIII. This milestone celebrates Volkswagen’s evolution from its first two Beetles arriving in New York to becoming a deeply ingrained part of American culture. The brand’s journey will be commemorated through a year-long campaign, culminating in a much-anticipated Super Bowl commercial.
Key Points for Volkswagen’s Super Bowl Ad and Anniversary Celebrations:
- Historical Significance: Volkswagen of America acknowledges its journey from introducing the Beetle and Microbus to Americans to embracing an electric future with the ID. Buzz.
- Super Bowl LVIII Appearance: Volkswagen’s return to Super Bowl advertising, following a break, marks a significant investment in celebrating its 75th anniversary in the U.S.
- Campaign Details: The year-long campaign will be a tribute to Volkswagen’s impact on American life and an invitation to join its electric future.
- ID. Buzz and ID.7 Launch: The new electric ID. Buzz, reminiscent of the Microbus, and the ID.7 sedan are set to bolster Volkswagen’s electric vehicle (EV) portfolio in the U.S.
- Cultural Integration: The brand’s influence extends beyond automobiles, having been part of significant cultural movements and moments in the U.S.
- Investment in U.S. Operations: The Chattanooga assembly plant, a symbol of Volkswagen’s commitment to localized production, highlights the brand’s substantial investment in the U.S. market.