Paramount+ Amps Up NFL Games with New Ads in ‘A Mountain of Entertainment’ Campaign
Paramount+ Brings Entertainment to NFL Games with New Ad Campaign
In a thrilling blend of sports and entertainment, Paramount+ is set to elevate the NFL viewing experience with two new advertisements, one debuting during the NFL on CBS Wild Card Game on January 14, and the other during the highly anticipated Super Bowl LVIII on February 11. These ads are the latest additions to the “A Mountain of Entertainment” brand campaign, now in its fourth successful year, showcasing the vast array of content available on Paramount+.
The first ad, which marks the 14th installment in the “A Mountain of Entertainment” series, will air during the Pittsburgh Steelers vs. Buffalo Bills game. This creative piece features Scourge, a character from “Transformers: Rise of the Beasts,” voiced by Peter Dinklage, in an unexpected face-off against Buffalo Bills’ quarterback Josh Allen. The advertisement, crafted by agency partner Droga5, is a delightful concoction of humor and excitement, bringing together a diverse cast of characters from various Paramount+ titles, including Dora from “Dora the Explorer” and Peppa Pig from “Peppa Pig.” NFL on CBS announcers Tracy Wolfson, Jim Nantz, and Tony Romo add to the intrigue with their commentary on Scourge’s endeavors.
Details about the Super Bowl ad, which promises to be a spectacle in itself, will be unveiled closer to the event. Paramount+ is not only integrating its diverse content into these advertisements but is also set to stream Super Bowl LVIII, enhancing its connection with NFL fans.
Paramount+’s “A Mountain of Entertainment” campaign has been a resounding success, garnering over 26 awards and recognitions from prestigious institutions like the Clio Awards, Art Directors Guild Awards, Shorty Awards, and many others. This campaign stands as a testament to the platform’s commitment to delivering diverse, quality entertainment, seamlessly blending different genres and characters to create a unique viewing experience.
With these new ads, Paramount+ continues to redefine the boundaries of traditional advertising, promising NFL fans an engaging and entertaining experience that extends beyond the game.